Ocean Spray ®
Campaign, Graphic design, Video Editing, Finished Art
@The Reactor
Ocean Spray is a cooperative of cranberry and grapefruit growers, renowned for its high-quality fruit products. Founded in 1930, it has become a leader in the agricultural industry, offering a wide range of juices, snacks, and sauces. Committed to sustainability and community, Ocean Spray emphasizes the health benefits of its products while celebrating the rich heritage of its farmer members.
The campaign focuses on capturing people’s facial reactions to trying something new, highlighting expressions of surprise, curiosity, and delight. This visual approach emphasizes the uncanny and unexpected nature of the cranberry juice, reinforcing its distinctiveness. Through bold visuals and headlines that play on the properties and qualities of the drink , the campaign invites consumers to step outside the norm and explore an adventurous, off-the-beaten-path choice with Ocean Spray.
The design approach was carefully tailored to ensure the core message of uniqueness and intrigue was consistently communicated, regardless of the medium.