Marriott ®
@The Reactor
collaborated with Account Manager
Campaign, Graphic design, Video Editing, Finished Art
Marriott International is a global hospitality company known for its wide range of hotels and resorts. Founded in 1927, it has grown to become one of the largest hotel chains in the world, operating thousands of properties across various brands, including luxury, upscale, and budget-friendly options. Some of its well-known brands include Marriott Hotels, The Ritz-Carlton, Sheraton, Westin, and Courtyard by Marriott, each brand catering to different customer segments with its own personality, tone, and visual identity.
I was responsible for crafting creative solutions that met the distinct needs of each brand, while ensuring alignment with Marriott’s overarching brand guidelines. For example, luxury brands like The Ritz-Carlton demanded designs that evoked elegance and sophistication, while more contemporary brands like Moxy required a focus on energy and approachability. Despite these differences, I made sure that all designs maintained visual consistency across Marriott's global network, ensuring a seamless guest experience across various touchpoints, from signage and print materials to digital interfaces. My role required a keen understanding of each brand’s unique identity, and I worked diligently to balance creativity with brand integrity, ensuring that all designs contributed to a cohesive and high-quality experience for Marriott guests worldwide.